medical science liaisons

Modern KOL Connections: Engaging with Thought Leaders in the Age of AI

AI refines KOL (key opinion leader) outreach by quickly uncovering the intricate details of individual thought leaders. AI tools can analyze preferences, behaviors, and interests, equipping MSLs (medical science liaisons) with a comprehensive understanding of each individual KOL.

By Rob Consalvo

TriNet Pharma Highlights the Rise of the Medical Science Liaison and Honors Legacy of Its Founder

As pharmaceutical reps are used less and less, the role of the MSL has become more prominent as a conduit between life sciences companies and external stakeholders for drug development.

By Stephanie Baum